September 15-16, 2020 | New York

A retail marketing community committed to something fundamentally different.

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

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WEST COAST ROADSHOW
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2019 Presentations & Content
www.bluecore.com
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For the safety of our customers, employees, and our greater New York community that is so important to the success of this event, we have decided not to host the Bluecore Summit this year. Please check out events.bluecore.com/open for opportunities to connect with us virtually!

September 17-18, 2019 | Chelsea Piers, New York

A retail marketing community committed
to something fundamentally different.

The catalyst
behind compelling brand relationships Is retail data

Your consumers are giving you permission to create an exceptional shopping experience and you
must deliver.

The new class of
marketing technology is
the only path forward

Legacy tech does not have the intelligence necessary to provide a 1:1 experience that increases revenue, drives second purchases and promotes natural product discovery.

The brands that break organizational silos
will scale their growth

Obliterating silos between marketing, merchandising, and your digital channels will allow teams to focus on business goals and release dependencies on
teams and tech.

Join the fastest-growing retailers to learn how they are making this a reality with
Case Studies - Roundtables - Hands-on Trainings

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick Solutions

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

Fast and Easy

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

Clean and Simple

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

Bluecore Pilot Org is a host of exceptional ability. Studies show that a vast majority of guests attending events by Bluecore have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

A retail marketing community committed to something fundamentally different.

 The catalyst behind compelling brand relationships is retail data:

Your consumers are giving you permission to create an exceptional shopping experience and you must deliver.


The new class of marketing technology is the only path forward:

Legacy tech does not have the intelligence necessary to provide a 1:1 experience that increases revenue, drives second purchases and promotes natural product discovery.


The brands that break organizational silos will scale their growth:

obliterating silos between marketing, merchandising, and your digital channels will allow teams to focus on business goals and release dependencies on teams and tech.


Join the fastest-growing retailers to learn how they are making this a reality with

Case Studies, Roundtables, and Hands-on Trainings

 The catalyst behind compelling brand relationships is retail data:

Your consumers are giving you permission to create an exceptional shopping experience and you must deliver.

 

The new class of marketing technology is the only path forward:

Legacy tech does not have the intelligence necessary to provide a 1:1 experience that increases revenue, drives second purchases and promotes natural product discovery.


The brands that break organizational silos will scale their growth:

obliterating silos between marketing, merchandising, and your digital channels will allow teams to focus on business goals and release dependencies on teams and tech.


Join the fastest-growing retailers to learn how they are making this a reality with

Case Studies, Roundtables, and Hands-on Trainings

splash

“All of the keynote speeches were incredible...I feel really inspired with some things that I can walk away with and that I want to do, starting tomorrow.”

Fiona Scott, Marketing Manager | Loblaw Digital 

Featured Speakers

Full agenda coming soon!

Lori Gatto

VP of Marketing

Jim Hilt

President

Julie Sukosd

Director, Digital Performance Marketing & CRM

Tommy Lamb

Director of CRM Strategy

Featured Speakers

Full agenda coming soon!

Lori Gatto

VP of Marketing

Jim Hilt

President

Tommy Lamb

Director of CRM Strategy

Sami Lockerby

Director, Online Customer Experience

Julie Sukosd

Dir, Digital Performance Marketing & CRM

Shar VanBoskirk

VP, Principal Analyst

Larry Gray

Digital CRM Director

Courtney Meehan

CRM Manager

Jennifer Chiang

Manager, Marketing

Featured Speakers

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Jim Hilt

President 

Shutterfly

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Lori Gatto

VP of Marketing

TomboyX

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Full Agenda

TUES. SEPT. 17 - CUSTOMER USER DAY

12:00 PM

Arrival & Light Lunch

Grab your badge and help yourself to some grub.

1:00 PM

User-Day Kick-off

Let's talk about how you can get the most out of the day!

1:15 PM

Understanding your Bluecore program health

Review your overall program health with a Data Insights-provided Report Card

2:00 PM

Bluecore Takeover

Success stories highlighting the decision-tree surrounding sending more emails through Bluecore

2:30 PM

Break

Let's re-charge and absorb the learnings

3:00 PM

Choose your own adventure

1. VTE Training & Email Creative Best Practices

2. Seasonal Planning

3. Audience Deep Dive

4. Solutions Guide Playbook

3:45 PM

Break!

Let's recharge and absorb the learnings

4:15 PM

Choose your own adventure

1. VTE Training & Email Creative Best Practices

2. Seasonal Planning

3. Audience Deep Dive

4. Solutions Guide Playbook

5:00 PM

Happy Hour

Time to unwind!

Wed. Sept. 18 - Main day

9:00 AM

Arrival & Breakfast

Grab your badge and help yourself to a morning meal

9:45 AM

Welcome to the 5th Annual Bluecore Summit!

Sarah Cascone, Director of Marketing, Bluecore

9:50 AM

Opening Remarks: You are Ushering in the Next Era of Commerce

Fayez Mohamood, Co-Founder & CEO, Bluecore

10:00 AM

Retailer Presentation

To be announced!

10:20 AM

The Retail Data Model of the Future

Max Bennett, Co-Founder & VP of Product, Bluecore

Sherene Hilal, VP of Product Marketing and Business Operations, Bluecore

10:50 AM

Break

Let's take a quick stretch!

11:20 AM

Retailer Presentation

Jim Hilt, President, Shutterfly

11:40 AM

Feature Presentation

Shar VanBoskirk, Vice President, Principal Analyst at Forrester Research

12:10 PM

Lunch


1:10 PM

Retailer Presentation

Lori Gatto, VP of Marketing, TomboyX

1:30 PM

Retailer Presentation

Julie Sukosd, Director, Digital Performance Marketing & CRM, Under Armour


1:50 PM

Break

Let's refresh!

2:10 PM

Roundtable Discussions: Choose your own adventure

Room #1: Is it time to break up with your ESP?

Room #2: Is it time to break up with your ESP?

Room #3: Boosting the performance of your email program to exceed revenue goals

Room #4: Boosting the performance of your email program to exceed revenue goals

Room #5: Consumer-focused marketing vs channel-focused marketing

2:50 PM

Break

Let's stretch!

3:20 PM

Roundtable Discussions: Choose your own adventure

Room #1: Is it time to break up with your ESP?

Room #2: Is it time to break up with your ESP?

Room #3: Boosting the performance of your email program to exceed revenue goals

Room #4: Boosting the performance of your email program to exceed revenue goals

Room #5: Consumer-focused marketing vs channel-focused marketing

4:00 PM

Full Audience Working Session

Grab one last cup of Joe and let's decide upon your top three takeaways from today

4:30 PM

2019 Bluecore Summit Awards

Kim Surko, VP of Customer Success, Bluecore

4:45 PM

Closing Remarks

Fayez Mohamood, Co-Founder & CEO, Bluecore

5:00 PM

Cocktail Party

Mix, mingle and relax - you've earned it!

Agenda

Tues. Sept. 17

Customer User-Day

Download 9.17 User-Day Agenda

Bluecore customers are invited to join this day to walk away with a handful of fail-safe ideas that can be tapped into year-round to drive growth in email programs. All retailers are invited to join for the Happy Hour.

12:00pm - 12:30pm

Arrival & Light Lunch


12:30pm - 12:45pm

User-Day Kick-off

Kim Surko, VP of Customer Success & Dana Mirabella, Director of Customer Success, Bluecore

12:45pm - 2:00pm

Bluecore Program Scorecard: Where is your program excelling? What can you focus on for growth?

Kim Surko, VP of Customer Success & Dana Mirabella, Director of Customer Success, Bluecore

2:00pm - 2:30pm

Break


2:30pm - 3:30pm

Bluecore Takeover: Highlights of a Success Story

Joseph Ford, Manager, Customer Success, Bluecore & Ann Marie 

Resnick, VP Marketing, Hammacher Schlemmer


3:30pm - 4:15pm

Choose Your Own Adventure 


1. It’s Not Just Abandon Emails

2. Seasonal Planning and Customer Journey 

Building

3.How to Use Bluecore Audiences to Drive 
Revenue
4. Driving Revenue FAST Using VTE

4:15pm - 4:30pm

Break


4:30pm - 5:15pm

Choose Your Own Adventure


Same as above

5:15pm - 6:15pm

Happy Hour


Wed. Sept. 18

Main Day

Download 9.18 Main Day Agenda

All retailers are invited to take part in the learnings from a community of individuals that are committed to a fundamentally different approach to marketing.

9:00am - 10:00am

Arrival & Breakfast


10:00am - 10:05am

Welcome to the 5th Annual Bluecore Summit!

Sarah Cascone, Director of Marketing, Bluecore

10:05am - 10:15am

Opening Remarks: Moving at the Speed of Retail

Fayez Mohamood, Co-Founder & CEO, Bluecore

10:15am - 10:45am

Building Technology for the Next Era of Commerce

Max Bennett, Co-Founder & VP of Product & Sherene Hilal, VP of Product Marketing & Business Operations, Bluecore

10:45am - 11:15am

Break


11:15am - 11:35am

How the Next Generation of Marketers Will Develop a Better Understanding of Data & Technology

Jim Hilt, President, Shutterfly

11:35am - 12:05pm

Forrester Feature Presentation

Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research

12:05pm - 1:00pm

Lunch


1:00pm - 1:20pm

Building a Foundation for Greatness: Learnings From Traditional Retail to Accelerate Growth at a D2C Brand

Lori Gatto, VP of Marketing, TomboyX

1:20pm - 1:40pm

Balancing Innovation & Stability: Under Armour's Digital Marketing Maturity Model

Julie Sukosd, Director, Digital Performance Marketing 

& CRM, Under Armour

1:40pm - 2:10pm

Break


2:10pm - 2:50pm

Lightning Presentations & Roundtable Discussions

 

Is your tech stack holding you back?

 

Maintaining consumer-focused communication in email and satisfying marketing and merch goals

 

Leveraging your email program to achieve business goals 

and boost performance


Sami Lockerby, Director, Online Customer Experience, Jockey

Courtney Meehan, CRM Manager, Volcom

Jennifer Chiang, Sr. Analyst, Email Marketing, BCBGMAXAZRIA

Tommy Lamb, Director of CRM, Sephora

Larry Gray, Director of Digital CRM, FSAStore


2:50pm - 3:20pm

Break


3:20pm - 4:00pm

Lightning Presentations & Roundtable Discussions

 

Is your tech stack holding you back?

 
Maintaining consumer-focused communication in email and satisfying marketing and merch goals

 
Leveraging your email program to achieve business goals 

and boost performance

Sami Lockerby, Director, Online Consumer Experience, Jockey

Courtney Meehan, CRM Manager, Volcom

Jennifer Chiang, Sr. Analyst, Email Marketing, BCBGMAXAZRIA

Tommy Lamb, Director of CRM, Sephora

Larry Gray, Director of Digital CRM, FSAStore

4:00pm - 4:30pm

Break


4:30pm - 4:50pm

2019 Bluecore Summit Awards

Kim Surko, VP of Customer Success, Bluecore

4:50pm - 5:00pm

Closing Remarks

Fayez Mohamood, Co-Founder & CEO, Bluecore

5:00pm - 6:00pm

Cocktail Party


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#BluecoreSummit

Schedule

Block #4

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

12pm - 1pm

How to Build Schedule Blocks

C. Doe

1pm - 2pm

How to Build Text Blocks

R. Doesco

3pm - 4pm

How to Build Cover Blocks

R. Harrison

12pm - 1pm

How to Build Schedule Blocks

C. Doe

2018 Attendees