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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

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Must See Sessions
Where To Find Us
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eXCLUSIVE VIRTUAL EVENT

Virtual Think Tank

Friday April 17

12 - 2PM EST

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Bringing together influential, global voices to realize the promise of digital retail and shape the trajectory of the industry.

Why We Exist

Welcome to the DTC Collective — a community of retail executives representing the intersecting interests of digital retailers and consumers in an increasingly data-driven and decreasingly privacy-protected world.
 

The group was founded in response to three force majeures that occurred in rapid succession:

 

The onset of GDPR in Europe, which sent retailers scrambling to comply with guidelines that weren’t designed in response to companies like theirs.

The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google.

The coronavirus, which expedited what analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail.

 Seemingly overnight, all retail business models — from traditional department stores and chain stores to digital natives — were suddenly operating on the same playing field for the first time in history.

 

What we do

The founding members saw a need for a community coming together to set forth new approaches for operating in a fast-approaching all-direct-to-consumer world and help actively shape the trajectory of the retail industry.


Through bi-monthly forums, the group openly shares what, in any other time, would be considered behind-closed-doors strategies for dealing with the effects of the global pandemic, supply chain crisis and hard-hit economy. These insights are published and shared with the industry to provoke organizational, technological and strategic change that drives business growth. 

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in the news

Past Executive Forums

Forum #3

Thursday, August 27

 

Topic and more info coming soon


 

 

 

Forum #2

Friday, June 26

 
Topic
Holiday Planning & The 2020 Marketing Calendar 



Forum #1

Friday, April 17

 

Executive Summary

Retail Executives Navigate a Forever-Changed Consumer and an All-DTC World


Next Event

Invite-Only Virtual Think Tank

Theme: Holiday Planning & Updating Marketing Calendars

1:00pm ET on Friday, June 26 

 

1) The onset of GDPR in Europe, which sent retailers scrambling to comply with guidelines that weren’t designed in response to companies like theirs.

2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google.

3) The onset of coronavirus, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 Online/Offline shift in retail.


 

April 17 Virtual Think Tank


 Learn more about our inaugural event.

The Final Countdown!
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#FutureFinTech

Members

Michael Africa

VP COMMERCE


eddie bauer

Karilyn Anderson

vp omnichannel, ecommerce & growth marketing

Lucky brand

Jason Bertrand

VP Digital commerce


cariloha


Callie Canfield

VP MARKETING & communications


david's bridal

Cristina Ceresoli

VP MARKETING

CHICO'S

Ujjwal Dhoot

chief marketing officer

dxl group

Nick DiMarco

GEneral Manager


Hammacher Schlemmer

Christiana DiMattesa

 Director, direct to consumer

under armour

Annette Dunleavy

vice president digital commerce

qvc

Bryan Elliot

VP of growth marketing

tamara mellon

Robert Ferrario 

SVP Strategy, Marketing, & Growth, bd

 

new york & company

Mark Friedman

VP E-commerce

brooks brothers

Eric Gohs

vp marketing strategy

lane bryant

Mohit Gulrajani

svp Omnichannel Strategy & Operations

Brooks Brothers

Doug Jensen

VP CRM & Corporate Marketing Analytics

ESTEE LAUDER COMPANIES

Lisa Laich

chief marketing officer


the rockport company


Dave Lokes

vp of marketing

oriental trading co.

Justin MacFarlane 

EVP, CHIEF CUSTOMER OFFICER

ascena retail group

Timothy Mack

chief MARKETING Officer

 4OCEAN

Chris Maliwat

VP Digital & commerce tech


madewell


Joanne Marciano

chief operating officer

greyson clothiers


Tim McCue

vp ecommerce & digital

jockey


Todd Meleney

VP marketing


nobull

Scott Perry

evp digital

jerome's furniture


Brandon Poulin

Co-founder & ceo

ladyboss


Ann Marie Resnick

Vp of Marketing

HAMMACHER SCHLEMMER

Alisha Spada

Vice president

work 'n gear

Richard Spencer

Group VP, IT, eCommerce, Data, and Applications

BELK

Carrie Tharp

VP, Retail & consumer - Google Cloud

Google

Sherene Hilal

Svp, Marketing & Business Operations

Bluecore

Fayez Mohamood

Co-founder & ceo

bluecore

Resources

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Press

Product

Customers

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The DTC Collective is guided by 3 core tenets

Retail Autonomy 

In order to preserve retail’s autonomy and ability to influence the direction of the industry for itself, retailers must uphold the highest standards of conduct.

Policy Change

Change should come from retailers themselves, not external governing bodies.

Respect & Transparency

Retailers will hold consumer data in the utmost regard and will do what they say they are going to do with data — nothing more.
 
  
  

Speakers

Monday, February 24

Email & Retention Summit

Why are there Still so many hurdles on the path to personalization?

Joseph Ford, Manager, Customer Success, Bluecore


 Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with a brand. But we don’t need to sell the importance of personalization. What we do need to talk about is why after so many years it’s still a hot topic at every ecommerce event. Join us to learn how to finally get it right (hint: it requires combining an intimate knowledge of both your customer data and your product data) and why email is the best place to start.