Welcome to the DTC Collective — a community of retail executives representing the intersecting interests of digital retailers and consumers in an increasingly data-driven and decreasingly privacy-protected world.
The group was founded in response to three force majeures that occurred in rapid succession:
The founding members saw a need for a community coming together to set forth new approaches for operating in a fast-approaching all-direct-to-consumer world and help actively shape the trajectory of the retail industry.
Through bi-monthly forums, the group openly shares what, in any other time, would be considered behind-closed-doors strategies for dealing with the effects of the global pandemic, supply chain crisis and hard-hit economy. These insights are published and shared with the industry to provoke organizational, technological and strategic change that drives business growth.
