2020 saw the acceleration of one of the most pivotal macroeconomic shifts of our time with the onset of the pandemic. For the first time in history, all retail business models were suddenly operating on the same playing field - and as online sales doubled overnight, the world of commerce changed forever.
Now, the shift to digital is on the mind of every brand in order to provide longevity for their business. But competing digitally in retail is not just about retail, it’s about all the other places where consumers spend time online. The only way to stay competitive is to focus on elevating the customer experience to the same level of curation provided by the best digital platforms, such as Netflix and Spotify.
Join this broadcast to hear Ascena Retail Group and Bluecore describe the necessary shifts in teams, process and technology that is moving the Ascena brands from the current, transactional nature of commerce into something far more personal - giving them the competitive edge they need to thrive in the digital-first world.